The Exploratory Advanced Research Program Fact Sheet: Safer, More Reliable Transportation With Behavioral Economics: Cellphone Use and Managed Lane Choice
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2020-03-01
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Abstract:Behavioral economics draws on insights from integrating psychology and economics to better understand human decisionmaking. Understanding cognitive biases and heuristics—such as loss aversion and present bias—may help policy makers predict human behavior and facilitate choices that support public benefits by avoiding suboptimal outcomes. Behavioral economists call these nudges—subtle tweaks to the decisionmaking environment that may influence human behavior. When applied to transportation studies, a behavioral economics framework may enable the development of more accurate models for predicting the choices travelers make on the road and may inform policy and transportation planning decisions. Two projects supported by the Federal Highway Administration’s (FHWA) Exploratory Advanced Research (EAR) Program are looking at transportation issues through a behavioral economics lens. “Comparative Effectiveness of Alternative Smartphone-Based Nudges to Reduce Cellphone Use While Driving” is examining how technology-based nudges and tiered incentives could influence distracted driving behaviors. “Using Behavioral Economics to Better Understand Managed Lane Choice” is evaluating how behavioral economics could improve travel demand models.
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