MAG traffic generator study : survey data from Arizona State University
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1994-12-01
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Abstract:The Maricopa Association of Governments (MAG) is responsible for the travel demand models used to forecast multi-modal travel behavior in the Phoenix metropolitan area. The main campus of Arizona State University (ASU), located in Tempe, is one of the urban area's largest traffic generators. It has several unique characteristics that influence travel behavior: a large daytime (non-resident) population, a high percentage of pedestrian and bicycle trips, heavy use of perimeter parking facilities, and "school" as the primary trip purpose for a large percentage of trips.
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