Go Buffalo Niagara: Scaling up Transportation Demand Management to the Regional Level
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2018-12-01
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Edition:Final Report (Mar. 2016-Oct. 2018)
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Abstract:Go Buffalo Niagara is an initiative to replicate and scale up to the regional level the transportation demand management (TDM) services that have advanced at the Buffalo Niagara Medical Campus (BNMC) under the GO BNMC program. Go Buffalo Niagara partners—including the Niagara Frontier Transportation Authority (NFTA), the Greater Buffalo Niagara Regional Transportation Council (GBNRTC), the BNMC, the Buffalo Niagara Partnership, and GObike Buffalo—received funding from NYSDOT to establish a transportation management association (TMA) serving Erie and Niagara Counties with initial focus on downtown Buffalo. This report describes the process and outcomes of the 18-month project, including regional outreach, the Go Buffalo Niagara business plan (including a work plan and funding strategy to transition the program to GObike Buffalo), a toolkit of corporate services and catalog, formation of a Downtown TDM Working Group, and implementation of a three-month pilot program of commuter incentives in downtown Buffalo. The report concludes with performance evaluation and recommendations for sustaining a regional TMA in Buffalo Niagara as well as other areas in Upstate New York with respect to outreach, commuter incentives, funding, and implementation.
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