Public Perception of Safety Messages and Public Service Announcements on Dynamic Message Signs in Rural Areas

Details

• Creators:
  Schroeder, Jeremy L. ; Plapper, Eric ; Zeng, Henry ; Krile, Bob ; Chu, Jimmy
• Corporate Contributors:
  United States. Federal Highway Administration ; Battelle Memorial Institute
• Subject/TRT Terms:
  • Variable message signs
  • Advanced traveler information systems Traffic signs and signals--Testing
  • Human information processing--Testing
• Publication/ Report Number:
  FHWA-HOP-16-048
• Resource Type:
  Tech Report
• Geographical Coverage:
  United States
• Corporate Publisher:
  United States. Federal Highway Administration
• Abstract:
  The objective of this project was to assess the effectiveness and potential benefits of posting public service announcements (PSAs) in rural areas by surveying a variety of travelers in those areas, including local residents, tourists, and long-haul truck drivers. This project addressed a number of questions related to safety awareness and PSA messages on dynamic message signs (DMS), including: driver awareness, driver understanding, changes in driver behavior, and drivers' opinions. Study findings provide an understanding of the usefulness and effectiveness of using DMS for safety and PSA campaigns, providing a basis for recommendations to influence and/or improve agencies'; guidelines, policies and operations on using DMS as a tool for safety and public service campaigns.
• Format:
  PDF
• Funding:
  DTFH61-12-D-00046
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/41496/dot_41496_DS1.pdf
• File Type:
  [PDF - 6.22 MB]
• Collection(s):
  Federal Highway Administration
• Main Document Checksum:
  urn:sha-512:4296799024afe0281d7982d5c9bd145ee5e32ee02c2bd7ed7e40495c6c95c18cdb0cf0253994eb9a61ff4071fddfd0e548b79554f85955e6cbcb80d69c6107c2