Public Perception of Safety Messages and Public Service Announcements on Dynamic Message Signs in Rural Areas

Schroeder, Jeremy; Plapper, Eric; Zeng, Henry; Krile, Bob; Chu, Jimmy

Advanced Search

Select up to three search categories and corresponding keywords using the fields to the right. Refer to the Help section for more detailed instructions.

Search our Collections & Repository

Advanced Search
Custom Query

All these words:

For very narrow results

This exact word or phrase:

When looking for a specific result

Any of these words:

Best used for discovery & interchangable words

None of these words:

Recommended to be used in conjunction with other fields

Language:

Dates

Publication Date Range:

to

Document Data

Title:

Document Type:

Library

Collection:

Series:

People

Author:

Clear All

Query Builder

Query box

Clear All

For additional assistance using the Custom Query please check out our Help Page

i

Public Perception of Safety Messages and Public Service Announcements on Dynamic Message Signs in Rural Areas

2016-01-01
By Schroeder, Jeremy; Plapper, Eric; Zeng, Henry; Krile, Bob; Chu, Jimmy

[PDF-6.22 MB]

Select the Download button to view the document

This document is over 5mb in size and cannot be previewed

English

Details You May Also Like

Details:

Creators:

Schroeder, Jeremy; Plapper, Eric; Zeng, Henry; Krile, Bob; Chu, Jimmy
Corporate Contributors:

United States. Federal Highway Administration; Battelle Memorial Institute
Subject/TRT Terms:

[+]

Advanced Traveler Information SystemsTraffic Signs And Signals--Testing Human Information Processing--Testing Variable Message Signs
Publication/ Report Number:

FHWA-HOP-16-048
Resource Type:

Tech Report
Geographical Coverage:

United States
Corporate Publisher:

United States. Federal Highway Administration
Abstract:

The objective of this project was to assess the effectiveness and potential benefits of posting public service announcements (PSAs) in rural areas by surveying a variety of travelers in those areas, including local residents, tourists, and long-haul truck drivers. This project addressed a number of questions related to safety awareness and PSA messages on dynamic message signs (DMS), including: driver awareness, driver understanding, changes in driver behavior, and drivers' opinions. Study findings provide an understanding of the usefulness and effectiveness of using DMS for safety and PSA campaigns, providing a basis for recommendations to influence and/or improve agencies'; guidelines, policies and operations on using DMS as a tool for safety and public service campaigns.
Format:

PDF
Alternate URL:

https://ops.fhwa.dot.gov/publications/fhwahop16048/fhwahop16048.pdf ; https://ops.fhwa.dot.gov/publications/fhwahop1648/index.htm ;
Funding:

DTFH61-12-D-00046
Collection(s):

Federal Highway Administration
Main Document Checksum:

[+]

urn:sha256:c7fb2d9e0ad4523945fcc0f2afbe7254105aedf8f8a26d07fabd264d52603a0e
Download URL:

https://rosap.ntl.bts.gov/view/dot/41496/dot_41496_DS1.pdf
File Type:

No Additional Files

More +

Public Perception of Safety Messages and Public Service Announcements on Dynamic Message Signs in Rural Areas

Details:

Supporting Files

You May Also Like