Public Perception of Safety Messages and Public Service Announcements on Dynamic Message Signs in Rural Areas

Schroeder, Jeremy L.; Plapper, Eric; Zeng, Henry; Krile, Bob; Chu, Jimmy

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Public Perception of Safety Messages and Public Service Announcements on Dynamic Message Signs in Rural Areas

2016-01-01
By Schroeder, Jeremy L. ; Plapper, Eric ; Zeng, Henry ; ...

File Language:

English

Details

Creators:

Schroeder, Jeremy L. ; Plapper, Eric ; Zeng, Henry ; Krile, Bob ; Chu, Jimmy
Corporate Contributors:

United States. Federal Highway Administration ; Battelle Memorial Institute
Subject/TRT Terms:

Advanced Traveler Information Systems Traffic Signs And Signals--Testing Human Information Processing--Testing Variable Message Signs
Publication/ Report Number:

FHWA-HOP-16-048
Resource Type:

Tech Report
Geographical Coverage:

United States
Corporate Publisher:

United States. Federal Highway Administration
Abstract:

The objective of this project was to assess the effectiveness and potential benefits of posting public service announcements (PSAs) in rural areas by surveying a variety of travelers in those areas, including local residents, tourists, and long-haul truck drivers. This project addressed a number of questions related to safety awareness and PSA messages on dynamic message signs (DMS), including: driver awareness, driver understanding, changes in driver behavior, and drivers' opinions. Study findings provide an understanding of the usefulness and effectiveness of using DMS for safety and PSA campaigns, providing a basis for recommendations to influence and/or improve agencies'; guidelines, policies and operations on using DMS as a tool for safety and public service campaigns.
Format:

PDF
Funding:

DTFH61-12-D-00046
Collection(s):

Federal Highway Administration
Main Document Checksum:

urn:sha-512:4296799024afe0281d7982d5c9bd145ee5e32ee02c2bd7ed7e40495c6c95c18cdb0cf0253994eb9a61ff4071fddfd0e548b79554f85955e6cbcb80d69c6107c2
Download URL:

https://rosap.ntl.bts.gov/view/dot/41496/dot_41496_DS1.pdf
File Type:

[PDF - 6.22 MB ]

File Language:

English

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