United States Department of Transportation
i
Customer preferences for transit ATIS : research report
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2003-08-08
[PDF-4.67 MB]
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Alternative Title:Customer preferences for transit advanced traveler information services
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Abstract:This research report presents findings from 12 workshops in 4 metropolitan areas with 284 transit customers conducted in November 2002 to address the following questions: (1) what kinds of transit information do customers want and expect the agencies to provide? (2) where should the information be made available to transit travelers? (3) which delivery system do the users prefer? (4) when should the information be made available to be most useful to transit travelers? and (5) what are the critical human factors issues in presenting and displaying transit information? The Federal Transit Administration is particularly interested in what transit riders prefer regarding high technology types of information services. Through this research, the FTA is seeking insight and more detailed guidance. The results indicate riders prefer traditional forms of paper-based information and traditional wayside signage (e.g., schedules, maps, and fares). Inaccurate information was perceived as worse than no information, and high-quality traditional forms of information were considered more important than high technology approaches. Awareness of advanced transit information services was low, even in areas where they are available, suggesting that transit agencies need to promote their existing information services more. Guidelines derived from this research will be provided in a separate report.
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