National Survey on Distracted Driving Attitudes and Behaviors - 2015
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2018-03-01
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Edition:Final Report
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Abstract:The 2015 National Survey on Distracted Driving Attitudes and Behaviors (NSDDAB) is the third in a series of telephone surveys on distracted driving providing data to help further the understanding of driving behavior and to contribute to the development of countermeasures and interventions to reduce distracted driving on the nation’s roadways. Specifically, the 2015 NSDDAB assessed the extent to which drivers are distracted by various activities; demographic and typological descriptions of drivers prone to distractions; the extent and frequency of cell phone use, texting, and use of mobile device “apps” while driving; attitudes and perceptions about distracted driving; knowledge of and attitudes toward measures to deter distracted driving; perceptions about the danger of distracted driving; exposure to the consequences of distracted driving; willingness to intervene when someone is distracted while driving; and changes and trends in distracted driving behaviors and attitudes since 2010. Like the previous studies conducted in 2010 and 2012, this survey yields national estimates of behaviors and attitudes toward distracted driving in the United States. The present study used a driver typology based on the pattern of responses across multiple distracted driving behavior questions. The cluster analysis identified two distinct groups of drivers with similar overall behavioral tendencies and, among those categorized, 42% are distraction-prone and 58% are distraction-averse. Driver type is a powerful predictor of norms and attitudes towards distracted driving behavior and sanctions for distracted driving.
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