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OCLC Number:51843205
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NTL Classification:NTL-PLANNING AND POLICY-PLANNING AND POLICYNTL-PLANNING AND POLICY-Travel Demand
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Abstract:This report focuses on the changes evolving in the tourist industry and their impact on future transportation needs. First, the report concentrates on the changing of the demographic guard--from Baby Boomers to Generation Xers, and finally, to the ensuing Net Generation. By concentrating on the noted generational differences that have been researched by many authors, the report connects these differences to the effects implied for Arizona?s tourist activities. Finally, the report attempts to tie these developments into traffic
count numbers recorded at major highways surrounding Arizona?s tourist attractions. According to this analysis, the maturity of an attraction plays a monumental role in the amount of traffic expected around it. Overall, the report concludes that the attraction factor of a tourist site will ultimately be affected by technological indicators such as the effectiveness of virtual Internet tours, the ease of online booking and the success of the niche marketing campaign employed by the site within the context of a outdoor or theme adventure experience.
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