United States Department of Transportation
i
Review of Existing Literature and Deployment Tracking Surveys : Decision Factors Influencing ITS Adoption
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2012-04-01
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[PDF-2.83 MB]
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Edition:Final report.
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NTL Classification:NTL-INTELLIGENT TRANSPORTATION SYSTEMS-INTELLIGENT TRANSPORTATION SYSTEMS;NTL-PLANNING AND POLICY-Surveys;NTL-PLANNING AND POLICY-PLANNING AND POLICY;
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Abstract:ITS is at cross-roads with deployment of first generation ITS technologies “at a saturation point” for mature ITS applications, especially in the large metropolitan areas across the United States. Understanding the motivating factors for adopting a technology that supports multimodal operations and for continuing its use and increasing deployment is therefore critical for the continued evolution and deployment of the next generation of ITS and especially for moving to a connected vehicle and multi-modal information and coordinated operations system envisioned for the future.
The purpose of this report is to provide a foundation that captures the state of knowledge for motivating factors influencing ITS adoption, maintenance, and growth. This report highlights the issues and insights that could be drawn from the previous funded research and additional sources, and the questions, gaps, and needs that remain. This foundation, or benchmark of knowledge, will be used to help direct and focus the subsequent tasks of the Longitudinal Study of ITS Implementation.
Analysis of the theory of innovation presented a number of implications for successful adoption and diffusion of new ITS technologies: Innovators/Early Adopters do not necessarily make good references or examples to convince the early majority to adopt a technology, because they are not considered “peers” by the majority of adopters; As the technology matures and is mainstreamed, the focus of the design should change from technology centered to consumer/needs centered products. ITS that may appeal to pioneers and large systems may not be attractive to (or needed by) smaller agencies; Peer networks and social systems along with their communication channels are very important when promoting imitator-driven technology adoption.
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