United States Department of Transportation
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TRIS Online Accession Number:1645413
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Abstract:Millennials (born between 1983 and 2000) represent approximately 25 percent of the population in the United States and already outnumber baby boomers (born between 1946 and 1964) in the current population (15,16,17). As young adults, millennials are becoming an important consumer demographic. Purchasing drives much of freight—people demand goods, and those goods are shipped to a store where they can be purchased, or goods are shipped directly to a home in the case of online shopping. Because purchasing drives freight, millennials’ consumer behavior and expectations will impact the future of the freight transportation system in Texas. This research attempts to understand how millennials differ from baby boomers when they were young adults. Specifically, this research attempts to provide insight into millennial spending (e.g., types of purchases), purchasing behavior (e.g., frequency and online), and millennials’ expectations for the delivery of purchases.
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