SmartTrips Ithaca : encouraging sustainable transportation options through a personalized educational campaign : final report.
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2017-03-01
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Abstract:SmartTrips Ithaca is a neighborhood-based personalized educational campaign that encouraged residents
of downtown Ithaca to try out sustainable modes of transportation such as walking, biking, transit, and
carsharing through incentives and communication customized to each program participant as a stepping
stone towards living a car-free or car-lite lifestyle. The report offers a case study in how the SmartTrips
model was adjusted to the unique context of a small college town, and summarizes the positive results
in trip reduction and mode shift that occurred in a before-and-after survey of program participants.
Information contained in this document, such as web page addresses, are current at the time of
publication.
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