individual preferences and lifestyles on young adults’ travel behavior in California.
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2017-03-01
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Abstract:Young adults (“millennials”, or members of “Generation Y”) are increasingly reported to have
different lifestyles and travel behavior from previous generations at the same stage in life. They
postpone the time at which they obtain a driver’s license, often choose not to own a car, drive
less if they own one, and use alternative non-motorized means of transportation more often.
Several explanations have been proposed to explain the behaviors of millennials, including their
preference for urban locations closer to the vibrant parts of a city, changes in household
composition, and the substitution of travel for work and socializing with telecommuting and
social media. However, research in this area has been limited by a lack of comprehensive data
on the factors affecting millennials’ residential location and travel choices (e.g. information
about individual attitudes, lifestyles and adoption of shared mobility is not available in the U.S.
National Household Travel Survey and most regional household travel surveys).
Improving the understanding of the factors and circumstances behind millennials’ mobility is of
the utmost importance for scientific research and planning processes. Millennials make up a
substantial portion of the population, and their travel and consumer behavior will have large
effects on the future demand for travel and goods. Further, millennials are often early adopters
of new trends and technologies; therefore, improving the understanding of millennials’ choices
will increase the ability to understand and predict future trends at large.
This study builds on a large research effort launched by the National Center for Sustainable
Transportation to investigate the emerging transportation trends and the impacts of the
adoption of new transportation technologies in California, particularly among the younger cohorts, i.e. millennials and the members of the preceding Generation X. During the previous
stages of the research, we designed a detailed online survey that we administered in fall 2015
to a sample of 2400 residents of California, including millennials (young adults, 18-34 in 2015)
and Gen Xers (35-50 year-old adults). We used a quota sampling approach to recruit
respondents from each age group (young millennials, older millennials, young Gen Xers, and
older Gen Xers) across all combinations of major geographic region of California and
neighborhood type (urban, suburban, and rural).
The result is the California Millennials Dataset, a comprehensive dataset that contains
information on the respondents’ personal attitudes; lifestyles; adoption of online social media
and use of information and communication technology (ICT) devices and services; residential location and living arrangements; commuting and other travel patterns; auto ownership;
awareness, adoption and frequency of use of various shared mobility services; major life events
in the past three years; expectations for future events; propensity to purchase and use a private
vehicle vs. to use other means of travel; political ideas, and sociodemographic traits.
This report summarizes the analyses of the residential location, travel behavior and vehicle
ownership of millennials and Gen Xers. In this stage of the research, we augmented the
California Millennials Dataset with additional variables measuring land use and built
environment characteristics from other sources including the U.S. Environmental Protection
Agency’s Smart Location Dataset, and the walkscore, bikescore and transitscore from the
commercial website walkscore.com. We weighted the data to correct the distribution of cases
in the sample, and to reduce the non-representativeness of the data, based on the region of
California where the respondents live, the neighborhood type, the age group, gender, student
and employment status, household income, race and ethnicity, and presence of children in the
household.
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