A Market Analysis of the Commercial Traffic Information Business
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1994-03-01
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Abstract:This document examines the private sector traffic information marketplace in the United States--its beginnings, history, economics, business operations, functions, products, and possible future directions--particularly as it relates to the individual consumer. The intent is to provide public policy analysts and decision-makers with an overview of this profitable, established, yet little-documented IVHS market. Traffic information is a central element in the emerging ATIS marketplace; analysis of the commercial traffic information industry can provide insight into the prospects for future ATIS products and services.
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