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i

Market Assessment For Traveler Services, A Choice Modeling Study Phase Iii, Fast-Trac Deliverable, #16B: Final Choice Modeling Report

  • 1999-02-12

File Language:
English


Details

  • Subject/TRT Terms:
  • Resource Type:
    Tech Report
  • Corporate Publisher:
    United States. Joint Program Office for Intelligent Transportation Systems
  • Abstract:
    FAST-TRAC



    THIS REPORT DESCRIBES THE CHOICE MODEL STUDY OF THE FAST-TRAC (FASTER AND SAFER TRAVEL THROUGH TRAFFIC ROUTING AND ADVANCED CONTROLS) OPERATIONAL TEST IN SOUTHEAST MICHIGAN. CHOICE MODELING IS A STATED-PREFERENCE APPROACH IN WHICH RESPONDENTS ARE ASKED TO CHOOSE AMONG DIFFERENTIALLY PRICED (POTENTIAL OR ACTUAL) IMPLEMENTATIONS OF A PRODUCT OR SERVICE. IN THIS

    STUDY, SUBJECTS WERE PRESENTED MARKET PACKAGES COMPOSED OF VARIOUS IMPLEMENTATIONS OF THREE CLASSES OF TRAVELER SERVICES: TRAFFIC REPORTS, ROUTE

    ADVICE, AND EMERGENCY ROADSIDE ASSISTANCE.



    CHOICE DATA WERE OBTAINED FROM 282 SUBJECTS VIA MAIL-OUT SURVEY. THESE SUBJECTS, EACH OF WHOM HAD PRIOR EXPERIENCE WITH A ROUTE GUIDANCE DEVICE,

    WERE DIVIDED INTO SIX AGE-GENDER GROUPS (MALE AND FEMALE; UNDER 30, 30 TO 64, AND OVER 64). THE DATA WERE USED TO DEVELOP A SERIES OF FOUR "CHOICE

    MODELS", WHICH DESCRIBE THE LIKELIHOOD THAT THE PARTICIPANTS WOULD PURCHASE VARIOUSLY PRICED MARKET PACKAGES COMPOSED OF COMBINATIONS OF THE AFOREMENTIONED TRAVELER SERVICES.



    EACH OF THE FOUR CHOICE MODELS IS INCLUDED IN THIS REPORT FOR REFERENCE. PERHAPS THE MOST APPEALING OF THE MODELS, THE ONE THAT PERHAPS BEST BALANCES EXPLANATORY POWER WITH SIMPLICITY, IS MODEL III, WHICH INCLUDES MAIN AND INTERACTION EFFECTS OF AGE, GENDER AND ATTRIBUTES DESCRIBING THE TESTED TRAVELER SERVICES.



  • Format:
    PDF
  • Collection(s):
  • Main Document Checksum:
    urn:sha256:aa4218d01e54960e98d91818699ad77c6bcc349d60580fa3a688abb7ce94b2cf
  • Download URL:
  • File Type:
    Filetype[PDF - 803.99 KB ]
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