United States Department of Transportation
i
Motivation of Restraint System Usage among Specific Target Groups of Drivers and Passengers [1984]
-
1984-06-01
[PDF-4.51 MB]
Details:
-
Creators:
-
Corporate Creators:
-
Corporate Contributors:
-
Subject/TRT Terms:
-
Publication/ Report Number:
-
DOI:
-
Resource Type:
-
Geographical Coverage:
-
Corporate Publisher:
-
Abstract:A series of motivational materials were developed for use with four specific target groups: (1) Parents of children under age 5; (2) Predrivers, ages 12 to 16; (3) Teenage drivers and passengers, ages 16 to 19; and (4) High risk transitional male drivers, ages 19 to 24. Both print and oral materials were developed for use with these target groups. Some materials are applicable to more than one group, and many may be used in combination. The materials included the following: (1) Prenatal/Parenting Class Presentation; (2) Pamphlet for parents, "If You Love Me"; (3) Pamphlet for Parents from physicians, "Your Physician Cares"; (4) "Talking Points" for health care professionals; (5) Predriver discussion presentation; (6) Skits for teens; (7) Pamphlet, "On or Off the Field" for predrivers, teens, and high risk drivers; (8) Mailing insert, "Let's Get It On" for teens and high risk drivers; (9) "Teen Talk" presentation for teenagers; and (10) Talk Show for all groups with primary emphasis for high risk drivers. Concepts based on a previous study were utilized in creating effective messages and approaches identified as applicable for each target group. These materials may be used within networks for each target group.
-
Format:
-
Collection(s):
-
Main Document Checksum:
-
Download URL:
-
File Type:
