Traveler Information Services in Rural Tourism Areas. Appendix C: Observations at Tourist Interactions with Kiosks
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Traveler Information Services in Rural Tourism Areas. Appendix C: Observations at Tourist Interactions with Kiosks

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  • English
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    • Resource Type:
      Research Paper
    • Geographical Coverage:
      Arizona
    • Corporate Publisher:
      United States. Federal Highway Administration
    • Abstract:
      In originally designing the qualitative research, the researchers had expected to find well-utilized kiosks in highly visible locations. They expected that travelers would understand the uses of the kiosks and would be using them for practical trip planning purposes. In short the expectation was the system would be much farther along the path of consumer acceptance. In fact, the kiosks were not visible, and were not being used by tourists. Only one was effectively in use, and it was continually mistaken for an ATM by tourists, who thus had no reason to approach it. Moreover, the combination of hardware and software presented a series of problems and challenges to the users so that, while some found the kiosks intriguing and helpful, none found immediate practical application for the information. Therefore there were no major behavioral effects of the kiosks. The greater effect of the tourists? interaction with the kiosk was to give travelers a quick view of a new information technology, alerting them to something they will watch for in the future. The qualitative research thus became a series of observations of the tourists? experience with this new delivery mechanism of web technology rather than in-depth interviews about the impact of kiosk information on the touring experience. The report discusses on the researchers? observations of how tourists regarded the kiosk in that sense. 41 p.
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