Smart parking Value Pricing Pilot Project (VPPP) on the COASTER commuter rail line in San Diego, California.

Smart parking Value Pricing Pilot Project (VPPP) on the COASTER commuter rail line in San Diego, California.

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Smart parking Value Pricing Pilot Project (VPPP) on the COASTER commuter rail line in San Diego, California.
  • Alternative Title:
    Value Pricing Pilot Program.
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  • Abstract:
    This study provides a report on the Smart Parking Pilot, which was a partnership among the California Department of Transportation (Caltrans); the Institute of Transportation Studies- Berkeley's (ITS-Berkeley) Transportation Sustainability Research Center (TSRC) at the University of California, Berkeley; ITS-Berkeley's California Center for Innovative Transportation (CCIT); the San Diego Association of Governments (SANDAG); the North County Transit Agency (NCTD), and ParkingCarma, Inc. The project was designed to explore the application of smart parking and pricing at public transit stations along the COASTER rail line in San Diego, California. In addition, this report completes a review of parking management and pricing technologies, previous parking pricing studies, and previous research on pricing response. The project also conducted a survey of people who drive and park at COASTER parking lots and people who ride COASTER (N1,631). The survey was split into two sample frames. The Driver frame (N 815) consisted of those who drove and parked at the COASTER lot (and may or may not have taken COASTER), and the NonDriver frame consisted of those that accessed COASTER without driving and took the train (N 816). The survey was designed to evaluate respondent travel patterns and their response to potential changes in parking pricing and public transit fares. The survey was completed in July of 2011 at all stations and parking lots along the COASTER line. The results from the survey suggest caution in implementing a new pricing policy during times of economic constraint and uncertainty among consumers. The survey was conducted at a time when parking was not full at any of the stations and during a year in which major corporations were experiencing considerable consumer backlash against modest pricing actions. The survey found that with the exception of one station, COASTER parking lots were overwhelmingly used for accessing COASTER. The survey also found that COASTER is reducing the need for automotive ownership and driving, as 16% of Drivers and 30%of NonDrivers indicated that in the absence of COASTER their household would have to purchase another car. In addition, 71% of Drivers indicated that they would drive to their destination, if COASTER was not available, while 38% of NonDrivers indicated that they would do the same. The report concludes with an analysis of the financial impacts of different pricing scenarios on COASTER revenue based on the survey data and finishes with recommendations for the existing economic climate.
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