The role of media and public opinion efforts in the transit field : the Detroit region case study.

Details

• Alternative Title:
  A study of factors that inhibit and enable development of sustainable regional transit systems in southeastern Michigan. The role of media and public opinion efforts in the transit field : the Detroit region case study. One of seven final reports resulting from this project.
• Creators:
  Bernasconi, Claudia ; Palo, Mariarosaria Di ; Bussière, Krysia
• Corporate Creators:
  Mineta National Transit Research Consortium ; University of Detroit Mercy
• Corporate Contributors:
  United States. Dept. of Transportation. Research and Innovative Technology Administration ; Michigan. Dept. of Transportation. Research Administration
• Subject/TRT Terms:
  • Public transit
  • Regional transportation
  • Case studies
  • Mass media
  • Public opinion
  • Recommendations
  • Advocacy groups
• Publication/ Report Number:
  CA-MNTRC-14-1136 ; RC-1599
• Resource Type:
  Tech Report
• Geographical Coverage:
  Detroit (Michigan)
• Corporate Publisher:
  Mineta National Transit Research Consortium
• Abstract:
  This study, one of seven comprising the report Factors that Inhibit and Enable Effective Regional Transit in Southeastern ; Michigan, explores the role of media and public opinion efforts in developing support for regional transit initiatives. The goal ; was to identify key recommendations for building positive public opinion and acceptance of future transit initiatives in Southeast ; Michigan. Media efforts by selected transit agencies and advocacy groups in four identified regions (Atlanta, Cleveland, Denver ; and St. Louis) were analyzed, together with local print coverage, use of online media, and local transit campaigns. The results are ; a set of recommendations for achieving success with future initiatives, including strategies to boost citizen involvement and public ; approval for the Metro Detroit region. Twelve factors referring to the following four areas were identified as key for the success of ; transit initiatives and transit systems’ improvement: ; 1. Educating: tools to inform the public and media ; 2. Branding: how to build a transit image ; 3. Involving: public involvement approaches ; 4. Messaging: bridging regional divides
  More +
• Format:
  PDF
• Funding:
  DTRT12-G-UTC21 2010-0299
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/27364/dot_27364_DS1.pdf
• File Type:
  [PDF - 1.26 MB]
• Collection(s):
  University Transportation Centers ; US Transportation Collection
• Main Document Checksum:
  urn:sha256:9ffba9706e8c7147517fd229c2caf74fc48987e9d73b5c1b16cf34379357332f