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Abstract:The objective of this project was to pilot the implementation of automated on-line ridesharing in Tompkins
County, NY. Zimride was used as the web based ride matching platform. Four ‘portals’ were developed to
serve different groups: three for local institutions of higher education and a fourth for communitywide
access. The project was implemented for a period of three years. Results indicate substantial interest in
online ridesharing services. Project metrics show impacts in energy savings and emission reductions from
displaced potential private vehicle use. By pairing individuals looking for rides with drivers offering
empty seats you increase the efficiency of the transportation system with minimal investment. One-time
rides proved to be in very high demand, particularly in the college communities. Further work is needed to
promote online ridesharing on a multi-county regional basis in order to capture a greater proportion of the
large number of intercounty commuters.
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