ITS User Acceptance Research On Transportation Managers, Report 1: A Summary Of Current Iti Deployment Knowledge, Working Paper
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ITS User Acceptance Research On Transportation Managers, Report 1: A Summary Of Current Iti Deployment Knowledge, Working Paper

  • 1996-03-21

Filetype[PDF-315.23 KB]


  • English
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    • Subject/TRT Terms:
    • Resource Type:
      Tech Report
    • Corporate Publisher:
      United States. Joint Program Office for Intelligent Transportation Systems
    • Abstract:
      THIS PAPER PROVIDES CURRENT BACKGROUND ON THE QUESTION "WHAT DO WE KNOW ABOUT WHY VARIOUS TRANSPORTATION AGENCIES DO OR DO NOT PLAN TO DEPLOY ITI", AND PROVIDES A SUMMARY OF WHAT IS KNOWN. THE FOLLOWING SECTION EXAMINES EXISTING ITI DEPLOYMENT STUDIES THROUGH THE FRAMEWORK OF A MARKETING RESEARCH PROGRAM ON INNOVATIVE PRODUCTS. IN ASSESSING THE APPLICABILITY OF THE EXISTING DATA. TWO SETS OF QUESTIONS FORM THE ANALYTICAL FRAMEWORK: BASIC RESEARCH QUESTIONS ADDRESSING WHO BUYS AND WHY, AND QUESTIONS RELATED ONLY TO THE ADOPTION AND DIFFUSION OF INNOVATION. SUCH AS THOSE ADDRESSING RISK AND COMPLEXITY. THE FINAL SECTION RECOMMENDS THE NEXT RESEARCH STEPS TO BE TAKEN TO PROVIDE THE DEPARTMENT WITH IN-DEPTH, GENERALIZABLE KNOWLEDGE ABOUT DEPLOYMENT OF ITI INNOVATIONS BY TRANSPORTATION AGENCIES IN SUPPORT OF EFFECTIVE, TARGETED OUTREACH AND DEPLOYMENT POLICY.
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