THE URBAN MASS TRANSPORTATION ADMINISTRATION HAS SINCE THE EARLY 1970'S FOSTERED ATTEMPTS TO MAKE GREATER USE OF MARKET MECHANISMS IN ORGANIZING, FINANCING, AND DELIVERING -PUBLIC TRANSPORTATION SERVICES. UMTA'S MOST RECENT VENTURE IN THIS AREA OCCURRED IN 1989, WHEN IT SPONSORED A PROGRAM OF "CONSUMER CHOICE" INITIATIVES, INVOLVING BOTH ANALYTIC STUDIES AND DEMONSTRATION PROJECTS.THE PURPOSE OF THIS PROGRAM WAS TO TAKE THE NEXT STEP IN MARKET-ORIENTED PUBLIC TRANSPORTATION BY DEVELOPING AND DEMONSTRATING CONCEPTS WHICH WENT BEYOND THE SCOPE OF THE PREVIOUS GENERATION OF ACTIVITIES IN THIS AREA. IN PARTICULAR, UMTA REQUESTED THAT THE INTERNATIONAL TAXICAB AND LIVERY ASSOCIATION (ITLA) AND ITS CONTRACTOR, JEFFREY PARKER AND ASSOCIATES (JPA), WORK WITH LOCAL TRANSPORTATION AGENCIES TO IDENTIFY AND DEVELOP A SET OF POTENTIAL DEMONSTRATION PROJECTS WHICH WOULD TEST BOTH THE FEASIBILITY AND THE COST-EFFECTIVENESS OF NEW MARKET-ORIENTED APPROACHES TO LOCAL TRANSPORTATION SERVICE ORGANIZATION AND DELIVERY.
THIS REPORT DESCRIBES THE STUDY THAT JPA CONDUCTED OF CONSUMER CHOICE APPROACHES TO PUBLIC TRANSPORTATION SERVICE DELIVERY, AND THE EVOLUTION OF THE PROJECT TOWARDS A "MOBILITY MANAGEMENT" APPROACH TO SERVICE DELIVERY WHICH IS CONSISTENT WITH, BUT MORE BROADLY CONSTRUED, THAN MARKET-ORIENTED LOCAL TRANSPORTATION.">THIS REPORT DESCRIBES THE STUDY THAT JPA CONDUCTED OF CONSUMER CHOICE APPROACHES TO PUBLIC TRANSPORTATION SERVICE DELIVERY, AND THE EVOLUTION OF THE PROJECT TOWARDS A "MOBILITY MANAGEMENT" APPROACH TO SERVICE DELIVERY WHICH IS CONSISTENT WITH, BUT MORE BROADLY CONSTRUED, THAN MARKET-ORIENTED LOCAL TRANSPORTATION.">KEYWORDS:
RESEARCH AND DEVELOPMENT OR R&D, PARATRANSIT, MOBILITY 2000, ADVANCED PUBLIC TRANSPORTATION SYSTEMS OR APTS
THE URBAN MASS TRANSPORTATION ADMINISTRATION HAS SINCE THE EARLY 1970'S FOSTERED ATTEMPTS TO MAKE GREATER USE OF MARKET MECHANISMS IN ORGANIZING, FINANCING, AND DELIVERING -PUBLIC TRANSPORTATION SERVICES. UMTA'S MOST RECENT VENTURE IN THIS AREA OCCURRED IN 1989, WHEN IT SPONSORED A PROGRAM OF "CONSUMER CHOICE" INITIATIVES, INVOLVING BOTH ANALYTIC STUDIES AND DEMONSTRATION PROJECTS.THE PURPOSE OF THIS PROGRAM WAS TO TAKE THE NEXT STEP IN MARKET-ORIENTED PUBLIC TRANSPORTATION BY DEVELOPING AND DEMONSTRATING CONCEPTS WHICH WENT BEYOND THE SCOPE OF THE PREVIOUS GENERATION OF ACTIVITIES IN THIS AREA. IN PARTICULAR, UMTA REQUESTED THAT THE INTERNATIONAL TAXICAB AND LIVERY ASSOCIATION (ITLA) AND ITS CONTRACTOR, JEFFREY PARKER AND ASSOCIATES (JPA), WORK WITH LOCAL TRANSPORTATION AGENCIES TO IDENTIFY AND DEVELOP A SET OF POTENTIAL DEMONSTRATION PROJECTS WHICH WOULD TEST BOTH THE FEASIBILITY AND THE COST-EFFECTIVENESS OF NEW MARKET-ORIENTED APPROACHES TO LOCAL TRANSPORTATION SERVICE ORGANIZATION AND DELIVERY.
THIS REPORT DESCRIBES THE STUDY THAT JPA CONDUCTED OF CONSUMER CHOICE APPROACHES TO PUBLIC TRANSPORTATION SERVICE DELIVERY, AND THE EVOLUTION OF THE PROJECT TOWARDS A "MOBILITY MANAGEMENT" APPROACH TO SERVICE DELIVERY WHICH IS CONSISTENT WITH, BUT MORE BROADLY CONSTRUED, THAN MARKET-ORIENTED LOCAL TRANSPORTATION.