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A Primer On Consumer Marketing Research, Procedures, Methods, And Tools
  • Published Date:
    1994-03-01
  • Language:
    English
Filetype[PDF-429.04 KB]


Details:
  • Resource Type:
  • Abstract:
    Transferred from EDL on 5/14/2008

    THE FOLLOWING IS ONE OF A SERIES OF PAPERS DEVELOPED OR PRODUCED BY THE ECONOMIC ANALYSIS DIVISION OF THE JOHN A. VOLPE NATIONAL TRANSPORTATION SYSTEMS CENTER AS PART OF ITS RESEARCH PROJECT LOOKING INTO ISSUES SURROUNDING

    USER RESPONSE AND MARKET DEVELOPMENT FOR SELECTED INTELLIGENT VEHICLE-HIGHWAY SYSTEMS (IVHS) PRODUCTS OR SERVICES. THE PROJECT, SPONSORED BY THE FEDERAL HIGHWAY ADMINISTRATION'S OFFICE OF POLICY DEVELOPMENT, WAS ONE PART OF FHWA'S 1992 INSTITUTIONAL ISSUES PROGRAM ENTITLED -- "PUBLIC ACCEPTANCE AND MARKETS FOR VARIOUS CONSUMER IVHS SERVICES". JOHN O'DONNELL OF THE VOLPE CENTER AND JAMES MARCH OF FHWA SERVED AS PROJECT MANAGERS FOR HEIR ORGANIZATIONS.



    THE OBJECTIVE OF THE VOLPE CENTER PROJECT WAS TO BETTER UNDERSTAND FACTORS AFFECTING THE DEVELOPMENT AND DEPLOYMENT OF SELECTED ADVANCED TRAVELER INFORMATION PRODUCTS AND SERVICES (ATIS). THE CENTER ADDRESSED THE OBJECTIVE BY EXAMINING THE DEVELOPMENT OF MARKETS FOR SELECTED ATIS-RELATED PRODUCTS AND SERVICES AND REVIEWING FACTORS AFFECTING THE PUBLIC ACCEPTANCE AND USER RESPONSE TO EXISTING TRAFFIC INFORMATION SERVICES.



    ">THE OBJECTIVE OF THE VOLPE CENTER PROJECT WAS TO BETTER UNDERSTAND FACTORS AFFECTING THE DEVELOPMENT AND DEPLOYMENT OF SELECTED ADVANCED TRAVELER INFORMATION PRODUCTS AND SERVICES (ATIS). THE CENTER ADDRESSED THE OBJECTIVE BY EXAMINING THE DEVELOPMENT OF MARKETS FOR SELECTED ATIS-RELATED PRODUCTS AND SERVICES AND REVIEWING FACTORS AFFECTING THE PUBLIC ACCEPTANCE AND USER RESPONSE TO EXISTING TRAFFIC INFORMATION SERVICES.



    DEPLOYMENT OF MANY OF THE NEWLY EMERGING AND PROJECTED IVHS PRODUCTS AND SERVICES WILL DEPEND UPON CONSUMERS PURCHASING AND OTHERWISE CHOOSING TO MAKE USE OF ADVANCED TRAFFIC AND TRAVEL INFORMATION PRODUCTS AND SERVICES. THROUGH FOUR DIFFERENT PROJECTS, EACH WITH A DISTINCTIVE APPROACH TO UNDERSTANDING CONSUMER RESPONSE AND MARKET DEMAND, THE VOLPE CENTER EXPLORED THE QUESTION: GIVEN THE OPPORTUNITY TO BUY A PRODUCT OR SUBSCRIBE TO A SERVICE THAT PROMISES TO DELIVER TRAVELER INFORMATION, WILL THE CONSUMER PERCEIVE THAT THERE IS SUFFICIENT BENEFIT TO BE GAINED TO JUSTIFY THE INVESTMENT?">INTELLIGENT VEHICLE, RESEARCH AND DEVELOPMENT OR R&D






    THE FOLLOWING IS ONE OF A SERIES OF PAPERS DEVELOPED OR PRODUCED BY THE ECONOMIC ANALYSIS DIVISION OF THE JOHN A. VOLPE NATIONAL TRANSPORTATION SYSTEMS CENTER AS PART OF ITS RESEARCH PROJECT LOOKING INTO ISSUES SURROUNDING

    USER RESPONSE AND MARKET DEVELOPMENT FOR SELECTED INTELLIGENT VEHICLE-HIGHWAY SYSTEMS (IVHS) PRODUCTS OR SERVICES. THE PROJECT, SPONSORED BY THE FEDERAL HIGHWAY ADMINISTRATION'S OFFICE OF POLICY DEVELOPMENT, WAS ONE PART OF FHWA'S 1992 INSTITUTIONAL ISSUES PROGRAM ENTITLED -- "PUBLIC ACCEPTANCE AND MARKETS FOR VARIOUS CONSUMER IVHS SERVICES". JOHN O'DONNELL OF THE VOLPE CENTER AND JAMES MARCH OF FHWA SERVED AS PROJECT MANAGERS FOR HEIR ORGANIZATIONS.



    THE OBJECTIVE OF THE VOLPE CENTER PROJECT WAS TO BETTER UNDERSTAND FACTORS AFFECTING THE DEVELOPMENT AND DEPLOYMENT OF SELECTED ADVANCED TRAVELER INFORMATION PRODUCTS AND SERVICES (ATIS). THE CENTER ADDRESSED THE OBJECTIVE BY EXAMINING THE DEVELOPMENT OF MARKETS FOR SELECTED ATIS-RELATED PRODUCTS AND SERVICES AND REVIEWING FACTORS AFFECTING THE PUBLIC ACCEPTANCE AND USER RESPONSE TO EXISTING TRAFFIC INFORMATION SERVICES.



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