The mediating role of motorists’ evaluation of current roadway conditions in determining their willingness to pay for future improvements.
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2011-10-01
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Alternative Title:Mediating role of motorists' evaluation of current roadway conditions in determining their willingness to pay for future improvements.
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Abstract:"America’s transportation infrastructure significantly impacts the autonomy, mobility, and economic
well-being of its citizens. However, there is growing concern for the vitality of the nation’s highways
given the dwindling balances in the Federal Highway Trust Fund. Researchers have begun to focus
on the citizens’ evaluation of various revenue-generating initiatives. This study adds to the existing
literature by focusing on attitudinal, demographic, and behavioral criteria for segmenting the user
base. A survey of Maryland residents was used to test the mediating role of motorists’ evaluation of
current roadway conditions in determining their willingness to pay for future improvements. A total
of 450 surveys were completed from a random sample of 4,300 residents. Though there were
significant differences in opinion among the various segments, overall there was favorable opinion
for three revenue-generating initiatives: (1) variable rates for inspection and licensing fees, (2)
increases in registration and licensing fees, and (3) General Obligation Bonds. There were neutral
opinions towards toll-related initiatives and increasing the state gas tax, and negative evaluations of
non-road usage fees, sales tax increases, and a mileage fee. The findings also suggest that
dissatisfaction with roadway conditions, pollution, safety, and congestion are important determinants
for shaping motorists’ preferences for these alternatives. Even though there is a general level of
dissatisfaction with current roadway conditions, motorists tend to be reluctant to support revenuegenerating
initiatives, unless it is clear that the additional revenue will be used for projects aimed at
improving important roadway concerns."
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