Advanced decision modeling for real time variable tolling : development and testing of a data collection platform.
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Advanced decision modeling for real time variable tolling : development and testing of a data collection platform.

Filetype[PDF-1.59 MB]


  • English

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    • NTL Classification:
      NTL-HIGHWAY/ROAD TRANSPORTATION-HIGHWAY/ROAD TRANSPORTATION;NTL-PLANNING AND POLICY-PLANNING AND POLICY;
    • Abstract:
      Our current ability to forecast demand on tolled facilities has not kept pace with advances in decision sciences and

      technological innovation. The current forecasting methods suffer from lack of descriptive power of actual behavior because

      of the simplifications used in current economic decision models. These simplifications are in part due to the historical

      limitations on data collection. Today, we are seeing advances in the data collection technology that captures naturalistic

      behavior and this study is seeking to develop and test such technology. This will be the first phase of a naturalistic driving

      study on the topic of variable road tolling and decision making.

      This investigation extends the state of knowledge of decision modeling under risk and ambiguity by developing a

      mobile data collection platform for the capturing of naturalistic choice outcomes, associated environmental states, decision

      makers’ self-articulated perceptions of risk and assessments of ambiguity, and socio-economic attributes. This

      software/hardware development is the first step in advancing our ability to forecast future revenue sources in

      transportation. The data collection platform will be used in an extending study and will allow the study team to obtain

      insights for developing, testing and implementing new behavioral models that explicitly describe how we use imprecise

      information—in this case, ambiguous information signaled by variable toll lane charges—that are superior to those

      obtained to date.

      To support the empirical observations of driver choice of diverting to HOT or non-HOT lanes in real-time, this

      study documents the development and testing of an in-vehicle perception acquisition device. The device is based on smartphone

      technology and its software is designed using the latest IOS release. Drivers will be able to upload the software

      application onto their existing smartphone or tablet. The widespread acceptance and use of smartphones and tablets allows

      the collection and transmission of decision data collected in real-time without installing or altering the drivers’ vehicles in

      any manner. This both increases the convenience—and perhaps the use of the application—and reduces the cost of data

      collection.

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