Connecticut Tests NHTSA’s High Visibility Enforcement Impaired Driving Campaign in 2003 [Traffic Tech]

Details

• Alternative Title:
  Traffic Tech: Connecticut Tests NHTSA’s High Visibility Enforcement Impaired Driving Campaign in 2003 ; Traffic Safety Facts no. 324 (March 2007)
• Corporate Creators:
  United States. Department of Transportation. National Highway Traffic Safety Administration
• Corporate Contributors:
  Preusser Research Group, Inc.
• Subject/TRT Terms:
  • Drunk driving
  • Safety campaigns
  • Fatalities
  • Mass media
  • Traffic law enforcement
  • Sobriety checkpoints
  • Impaired drivers
• Series:
  NHTSA BSR Traffic Tech
• DOI:
  https://doi.org/10.21949/1525595
• Resource Type:
  Brief
• Geographical Coverage:
  Connecticut
• Contracting Officer:
  Siegler, John
• Corporate Publisher:
  United States. Department of Transportation. National Highway Traffic Safety Administration
• Abstract:
  In 2003, Connecticut launched a statewide impaired driving publicity and enforcement campaign to reduce impaired driving and alcohol-related fatalities. This initiative was a test of NHTSA’s High Visibility Enforcement (HVE) impaired driving model. Connecticut’s campaign had three components: (1) media with an enforcement message, (2) enhanced periods of enforcement surrounding the July 4th and winter holidays focusing on using sobriety checkpoints, and (3) sustained DWI enforcement between holiday enforcement periods. The model included crackdown periods and sustained enforcement supported by paid and earned media.
• Format:
  PDF
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/1807/dot_1807_DS1.pdf
• File Type:
  [PDF - 604.73 KB]
• Collection(s):
  NHTSA - Behavioral Safety Research
• Main Document Checksum:
  urn:sha256:6c6f53a9652bb1e77d85214397fc343eb6991e5aa0069067d0532e01fa3af74f