Transit ridership, reliability, and retention.

Details

• Creators:
  Perk, Victoria A. ; Flynn, Jennifer A. ; Volinski, Joel
• Corporate Creators:
  University of South Florida. Center for Urban Transportation Research ; University of South Florida. National Center for Transit Research (U.S.)
• Corporate Contributors:
  Florida. Department of Transportation ; United States. Department of Transportation. Research and Special Programs Administration
• Subject/TRT Terms:
  • Transit riders
  • Public transit
  • Travel time
  • Local transit--Ridership
  • Local transit--Public opinion
  • Travel time (Traffic engineering)
• Publication/ Report Number:
  NCTR-776-07
• Resource Type:
  Tech Report
• Geographical Coverage:
  Florida
• Corporate Publisher:
  National Center for Transit Research (U.S.)
• Abstract:
  This project explores two major components that affect transit ridership: travel time reliability and rider ; retention. It has been recognized that transit travel time reliability may have a significant impact on ; attractiveness of transit to many current and prospective riders. Accuracy of predictions of transit ; ridership based on transit travel time reliability is becoming increasingly important. Knowledge of what ; transit improvements the potential transit customer responds to will help transit agencies to provide ; better services. In addition, transit agencies are constantly attempting to keep the riders they have and ; attract new riders to their service. A good understanding of these riders is necessary to develop and ; implement strategies for retaining them. Armed with an understanding of why people stop using transit ; and what makes a loyal transit customer, transit agencies can focus their planning and marketing ; efforts in ways that retain and increase ridership. Finally, infrequent riders represent a promising ; potential growth market. Transit agencies across the country have used a variety of strategies to ; increase the frequency of usage by infrequent riders. These strategies fall into a number of categories, ; including marketing, fare structure, network structure, and passenger information systems. This ; research will benefit the transit industry by enhancing its performance and relevance.
  More +
• Format:
  PDF
• Funding:
  FDOT BD 549-32
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/17020/dot_17020_DS1.pdf
• File Type:
  [PDF - 680.67 KB]
• Collection(s):
  University Transportation Centers ; US Transportation Collection
• Main Document Checksum:
  urn:sha256:483efe404f009cca9adda9f1c3fa6edcf1d3c6521c60974065a5f480ea077d37