United States Department of Transportation
i
Transit ridership, reliability, and retention.
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2008-10-01
[PDF-680.67 KB]
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Abstract:This project explores two major components that affect transit ridership: travel time reliability and rider
retention. It has been recognized that transit travel time reliability may have a significant impact on
attractiveness of transit to many current and prospective riders. Accuracy of predictions of transit
ridership based on transit travel time reliability is becoming increasingly important. Knowledge of what
transit improvements the potential transit customer responds to will help transit agencies to provide
better services. In addition, transit agencies are constantly attempting to keep the riders they have and
attract new riders to their service. A good understanding of these riders is necessary to develop and
implement strategies for retaining them. Armed with an understanding of why people stop using transit
and what makes a loyal transit customer, transit agencies can focus their planning and marketing
efforts in ways that retain and increase ridership. Finally, infrequent riders represent a promising
potential growth market. Transit agencies across the country have used a variety of strategies to
increase the frequency of usage by infrequent riders. These strategies fall into a number of categories,
including marketing, fare structure, network structure, and passenger information systems. This
research will benefit the transit industry by enhancing its performance and relevance.
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