Promotional materials clearinghouse, year 5 final report 2001-2002

Gaul, A; Horton, J.; Florida State University. College of Business

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Promotional materials clearinghouse, year 5 final report 2001-2002

Published Date:

2002-10-01

Language:

English

[PDF-645.19 KB]

Details:

Alternative Title:

NCTR PROMOTIONAL MATERIALS CLEARINGHOUSE - YEAR V FINAL REPORT

Creators:

Gaul, A ; Horton, J. ;

Corporate Creators:

Florida State University. College of Business

Subject/TRT Terms:

Marketing ; Promotion ; Public transit ;

Publication/ Report Number:

Final Report

Resource Type:

Tech Report

Geographical Coverage:

North America

TRIS Online Accession Number:

962180

NTL Classification:

NTL-PUBLIC TRANSPORTATION-PUBLIC TRANSPORTATION ; NTL-PLANNING AND POLICY-Transit Planning and Policy ;

Abstract:

The Promotional Materials Clearinghouse is a participant-driven undertaking. All materials currently archived at the Clearinghouse were solicited from transit systems and transportation demand management (TDM) agencies nationwide with marketing managers serving as the primary contact. To date 115 transit systems and/or commuter assistance programs have contributed materials to the project. Information exchange is achieved primarily through a site on the World Wide Web and is accessible at http://nctr.cob.fsu.edu . Highlights of this report include a summary of a licensing and acquisition project for the Florida Department of Transportation and the preliminary findings of a survey involving transit and TDM marketers across the country. The web site serves as the primary product for this project.

Format:

PDF

Alternate URL:

http://ntl.bts.gov/lib/26000/26600/26666/FDOT_BC137_30_V_rpttol00962180.pdf

Funding:

FSU 2101 569 41 ; BC137-30 ;

Collection(s):

US Transportation Collection

Main Document Checksum:

[+]

Supporting Files:

No Additional Files

No Related Documents.

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