Promotional Materials Clearinghouse, Year 5 Final Report 2001–2002

Details

• Alternative Title:
  NCTR Promotional Materials Clearinghouse - Year V Final Report
• Creators:
  Gaul, A ; Horton, J.
• Corporate Creators:
  Florida State University. College of Business
• Subject/TRT Terms:
  • Marketing
  • Promotion
  • Public transit
  • Clearinghouse
• Publication/ Report Number:
  Final Report
• Resource Type:
  Tech Report
• Geographical Coverage:
  North America
• Corporate Publisher:
  Florida State University
• Abstract:
  The Promotional Materials Clearinghouse is a participant-driven undertaking. All materials currently archived at the Clearinghouse were solicited from transit systems and transportation demand management (TDM) agencies nationwide with marketing managers serving as the primary contact. To date 115 transit systems and/or commuter assistance programs have contributed materials to the project. Information exchange is achieved primarily through a site on the World Wide Web and is accessible at http://nctr.cob.fsu.edu. Highlights of this report include a summary of a licensing and acquisition project for the Florida Department of Transportation and the preliminary findings of a survey involving transit and TDM marketers across the country. The web site serves as the primary product for this project.
• Format:
  PDF
• Funding:
  FSU 2101 569 41 ; BC137-30
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/16248/dot_16248_DS1.pdf
• File Type:
  [PDF - 645.19 KB]
• Collection(s):
  US Transportation Collection
• Main Document Checksum:
  urn:sha-512:c006903eaab1928f7448324a4fc14ee2527c3d083cc35a3aeb57138a2ad0c8fa300249868d9de9fc1c2fb2b0ad90306852239ef48828e47c109b7a84246acc6f