Driver retention strategy : the role of a career path
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2000-03-01
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TRIS Online Accession Number:792196
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NTL Classification:NTL-FREIGHT-Trucking Industry;NTL-PLANNING AND POLICY-PLANNING AND POLICY;
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Abstract:The voluntary turnover rate among truckload carriers, at 50-100 percent, is excessive when compared to other industries. The turnover rate has been known to exceed 150 percent. It is believed that are several factors are involved in this retention problem suggested by anecdotal evidence coupled with human resource management theory. One factor that contributes to such a high turnover rate is the lack of a meaningful career path for drivers. The purpose of this study was to evaluate (1) how the motivating potential for this job compare with other industries, (2) how much drivers agree with the components of the hypothetical career path, (3) how likely a career path or developmental opportunities is to improve retention/commitment, and (4) how drivers and managers differ in terms of their perceptions of realistic career paths. From this information and analysis, truckload firms can determine what drivers’ career path needs are and identify potential strategies that they can implement to meet those needs.
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