An Assessment of Publicized Insurance Sanctions as a DWI Countermeasure

Murphy, Peter V.; Lacey, John H.; Marchetti, Lauren M.; Mid-America Research Institute; University of North Carolina (System). Highway Safety Research Center

doi:10.21949/1525337

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An Assessment of Publicized Insurance Sanctions as a DWI Countermeasure

1994-05-01
By Murphy, Peter V. ; Lacey, John H. ; Marchetti, Lauren M.

[PDF-4.60 MB]

English

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Alternative Title:

An assessment of publicized insurance sanctions as a driving while intoxicated countermeasure
Creators:

Murphy, Peter V. ; Lacey, John H. ; Marchetti, Lauren M.

Murphy, Peter V. ; Lacey, John H. ; Marchetti, Lauren M. Less -
Corporate Creators:

Mid-America Research Institute ; University of North Carolina (System). Highway Safety Research Center

Mid-America Research Institute ; University of North Carolina (System). Highway Safety Research Center Less -
Corporate Contributors:

United States. National Highway Traffic Safety Administration. Office of Program Development and Evaluation
Subject/TRT Terms:

[+]

Automobile Insurance Drunk Driving Impact Studies Insurance Rates Public Information Programs Safety Programs
Publication/ Report Number:

DOT-HS-808-119
DOI:

https://doi.org/10.21949/1525337
Resource Type:

Research Paper
Geographical Coverage:

United States ; North Carolina

United States ; North Carolina Less -
Edition:

Final report
Corporate Publisher:

United States. National Highway Traffic Safety Administration
Abstract:

Author's abstract: The objective of this study was to evaluate the effect of publicized insurance sanctions on DWI. New Hanover County, North Carolina was chosen as a test site in part because this state mandates that offenders convicted of DWI have their premiums raised by 400%. Insurance sanctions were publicized in a seven month campaign of public service advertising and other publicity. Messages in the publicity campaign emphasized that convicted DWI offenders would face substantial insurance increases. To measure the effects of the program, the North Carolina Division of Motor Vehicles surveyed drivers coming to its offices prior to, during, and after the program began. Seven months of an intense public information and education program, relying heavily on public service advertising on TV did reach at least 4% of the drivers, and possibly an additional 4%. About half of those who indicated seeing the message reported the insurance sanction as one of the consequences of a DWI arrest. Regarding potential impact, many drivers who became aware of the insurance sanctions program reported that after drinking they drove less often.
Format:

PDF
Funding:

DTNH22-89-R-07007
Collection(s):

NHTSA - Behavioral Safety Research
Main Document Checksum:

[+]

urn:sha256:4c0abfaeed1388339bb30e3040988ab6def499f13d6050aeac406c4436b96c4e
Download URL:

https://rosap.ntl.bts.gov/view/dot/1550/dot_1550_DS1.pdf
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An Assessment of Publicized Insurance Sanctions as a DWI Countermeasure

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