Enforcement and Public Information Strategies for DWI Deterrence: The Indianapolis, Indiana Experience
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1988-07-01
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Alternative Title:Enforcement and public information strategies for driving while intoxicated deterrence : the Indianapolis, Indiana experience
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Edition:Final report
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Abstract:This report summarizes the results of a field test of attempting to achieve driving while intoxicated (DWI) general deterrence by combining enforcement efforts with public information and education (PI&E) activities designed to heighten public awareness of the specific enforcement techniques being employed. The intent was to thereby increase the general driving public's perceived risk of arrest for DWI, deter them from that behavior and affect alcohol-related crashes. The program was implemented in Indianapolis, Indiana. Public awareness and crash statistics were monitored both there and in a comparison jurisdiction (Cincinnati, Ohio). Surveys indicated heightened awareness of DWI enforcement activities in the test site as well as increases in the perceived risk of arrest and sanctions for DWI. Indianapolis survey results also indicated reductions in reported drinking driving behavior. Analysis of the crash data indicated no reductions in police reported alcohol-related crashes att_ibutable to the program. However, there were indications that the night-time crashes were reduced in Indianapolis relative to Cincinnati coincident with the active implementation of project activities. It is hypothesized that the failure to detect any changes in police-reported alcohol. related crashes may in part be due to increased sensitivity to alcohol by police accident investigators. In this test site PI&E activities concentrated on hard news coverage. It is suggested that hard news coverage supplemented by public service PI&E activities may result in more sustained program effects. As in other test sites, the enforcement strategy most frequently referred to by survey respondents was the use of checkpoints or roadblocks. /Abstract from report summary page/
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