Research review of potential safety effects of electronic billboards on driver attention and distraction

Farbry, J.; Wochinger, K, Shafer, T.; Owens, N.; Nedzesky, A.

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Research review of potential safety effects of electronic billboards on driver attention and distraction

2001-09-11
By Farbry, J. ; Wochinger, K, Shafer, T. ; Owens, N. ; ...

[PDF-269.49 KB]

English

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Creators:

Farbry, J. ; Wochinger, K, Shafer, T. ; Owens, N. ; Nedzesky, A.

Farbry, J. ; Wochinger, K, Shafer, T. ; Owens, N. ; Nedzesky, A. Less -
Corporate Contributors:

Science Applications International Corporation
Subject/TRT Terms:

[+]

Changeable Message Signs Distraction Driver Distraction Driving Safety Electronic Billboards (EBBs) Highway Safety Information Display Systems Literature Reviews Roadside Advertising Tri-vision Signs Variable Message Signs Visual Media
Resource Type:

Research Paper
TRIS Online Accession Number:

00819632
Edition:

Final report
Corporate Publisher:

United States. Federal Highway Administration
NTL Classification:

NTL-SAFETY AND SECURITY-Human Factors;NTL-SAFETY AND SECURITY-Highway Safety;NTL-OPERATIONS AND TRAFFIC CONTROLS-OPERATIONS AND TRAFFIC CONTROLS;NTL-LAWS AND REGULATIONS-Federal Standards and Rules;NTL-LAWS AND REGULATIONS-State Laws and Regulations;
Abstract:

This report is a research review of potential safety implications of electronic billboards (EBBs) on driving safety. The review covers the interval from a similar review published in 1980 to the present. The present review focuses on the safety aspects of EBBs and does not examine aesthetic issues. Included are a review of research on driver performance in the presence of EBBs and contacts with federal and state officials to describe state regulatory practices concerning EBBs. An account of tri-vision signs is a part of the state review. Knowledge gaps are identified based on the literature review and these gaps support the development of a set of research questions and related research findings. Research questions are divided into roadway characteristics such as curves, interchanges, and work zones; EBB characteristics such as exposure time, motion and legibility; and driver characteristics such as familiarity and age. Related research findings on the legibility of Changeable Message Signs (CMSs) are also included.
Format:

PDF
Collection(s):

Federal Highway Administration US Transportation Collection
Main Document Checksum:

[+]

urn:sha256:328ea9d3e742b8a885e5067dc7cb772877db6727deda629287918e32716617c3
Download URL:

https://rosap.ntl.bts.gov/view/dot/14745/dot_14745_DS1.pdf
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Research review of potential safety effects of electronic billboards on driver attention and distraction

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