Identifying Characteristics of Airline Frequent-Fliers in Australia: Implications for Market Segmentation, Target Marketing, and Product Differentiation

Toh, Rex S.; Hu, Michael Y.; Browne, William G.

Advanced Search

Select up to three search categories and corresponding keywords using the fields to the right. Refer to the Help section for more detailed instructions.

Search our Collections & Repository

Advanced Search
Custom Query

All these words:

For very narrow results

This exact word or phrase:

When looking for a specific result

Any of these words:

Best used for discovery & interchangable words

None of these words:

Recommended to be used in conjunction with other fields

Language:

Dates

Publication Date Range:

to

Document Data

Title:

Document Type:

Library

Collection:

Series:

People

Author:

Clear All

Query Builder

Query box

Clear All

For additional assistance using the Custom Query please check out our Help Page

ROSA P serves as an archival repository of USDOT-published products including scientific findings, journal articles, guidelines, recommendations, or other information authored or co-authored by USDOT or funded partners. As a repository, ROSA P retains documents in their original published format to ensure public access to scientific information.

i

Identifying Characteristics of Airline Frequent-Fliers in Australia: Implications for Market Segmentation, Target Marketing, and Product Differentiation

1998-01-01
By Toh, Rex S. ; Hu, Michael Y. ; Browne, William G.

[PDF-142.91 KB]

English

Details You May Also Like

Details:

Creators:

Toh, Rex S. ; Hu, Michael Y. ; Browne, William G.

Toh, Rex S. ; Hu, Michael Y. ; Browne, William G. Less -
Subject/TRT Terms:

[+]

Airline Passengers Air Travel Attitudes Australia Behavioral Discriminants Consumer Behavior Demographics Frequent Flyer Programs Market Research Market Segmented Groups Repeat Patronage Reward Programs Statistical Analysis Travel Surveys
Resource Type:

Journal Article
Geographical Coverage:

Australia
Abstract:

Airlines can cultivate new business, enjoy repeat patronage through progressively attractive awards given directly to frequent fliers, deter emerging airlines from entering established markets, and compile the demographic profiles and travel characteristics of their members through sign-up procedures and computerized flight logins. This paper examines the frequent-flier membership profiles of airline travelers in Australia, their demographic characteristics, behavioral discriminants, and attitudinal differences using standard statistical techniques and stepwise canonical multiple discriminant analysis, and then advances the implications for market segmentation, targeting, and product differentiation. It concludes by noting that the same methodology can be used for many service-oriented industries characterized by strong customer loyalty engendered by repeat patronage reward programs. Endnotes. 14p.
Format:

PDF
Collection(s):

US Transportation Collection
Main Document Checksum:

[+]

urn:sha256:5f97b7b1ecab02253365bbbb215804951037608d046a897a8f8eb9c85ec12dfd
Download URL:

https://rosap.ntl.bts.gov/view/dot/13932/dot_13932_DS1.pdf
File Type:

No Additional Files

More +

Identifying Characteristics of Airline Frequent-Fliers in Australia: Implications for Market Segmentation, Target Marketing, and Product Differentiation

Details:

Supporting Files

You May Also Like