Managerial segmentation of service offerings in work commuting.

Silver, Steven; Mineta Transportation Institute

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Managerial segmentation of service offerings in work commuting.

2015-03-01
By Silver, Steven

[PDF-625.52 KB]

English

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Details:

Creators:

Silver, Steven
Corporate Creators:

Mineta Transportation Institute
Corporate Contributors:

California. Dept. of Transportation. Office of Research ; United States. Dept. of Transportation. Office of the Assistant Secretary for Research and Technology

California. Dept. of Transportation. Office of Research ; United States. Dept. of Transportation. Office of the Assistant Secretary for Research and Technology Less -
Subject/TRT Terms:

[+]

Choice Models Commuters Commuter Service Demographics Market Segmented Groups Multivariate Analysis Public Transit
Publication/ Report Number:

CA-MTI-14-1232 ; MTI Report WP 12-02

CA-MTI-14-1232 ; MTI Report WP 12-02 Less -
Resource Type:

Tech Report
Geographical Coverage:

United States
Corporate Publisher:

Mineta Transportation Institute
Abstract:

Methodology to efficiently segment markets for public transportation offerings has been introduced and exemplified in an

application to an urban travel corridor in which high tech companies predominate. The principal objective has been to introduce

and apply multivariate methodology to efficiently identify segments of work commuters and their demographic identifiers. A set

of attributes in terms of which service offerings could be defined was derived from background studies and focus groups of

work commuters in the county. Adaptive choice conjoint analysis was used to derive the importance weights of these attributes

in available service offering to these commuters. A two-stage clustering procedure was then used to explore the grouping of

individual’s subsets into homogeneous sub-groups of the sample. These subsets are commonly a basis for differentiation in

service offerings that can increase total ridership in public transportation while approximating cost neutrality in service delivery.

Recursive partitioning identified interactions between demographic predictors that significantly contributed to the discrimination

of segments in demographics. Implementation of the results is discussed.
Format:

PDF
Funding:

DTRT12-G-UTC21
Collection(s):

University Transportation Centers US Transportation Collection
Main Document Checksum:

[+]

urn:sha256:c80b5e8bc7ccb3267730e2fec3de105355748afe58d1f8176156f830f3645a15
Download URL:

https://rosap.ntl.bts.gov/view/dot/28677/dot_28677_DS1.pdf
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Managerial segmentation of service offerings in work commuting.

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