United States Department of Transportation
i
Development of Industry-Based Strategies for Motivating Seat-Belt Usage
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1983-03-01
[PDF-8.40 MB]
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Alternative Title:Development of industry-based strategies for motivating seat-belt use
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Edition:Final report
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Abstract:A variety of incentive-based programs to motivate safety belt use were tested during the 18-month grant period in order to define optimal incentive strategies for particular corporate settings. Initial programs provoked important research questions which were targeted in subsequent program development and evaluation. For example, initial incentive programs at four industries in Southwest Virginia influenced substantial increases in safety belt wearing at each site with minimal costs; but these programs had dramatic differential impact on blue-collar vs. white-collar employees. Blue-collar workers were much less apt than white-collar workers to participate in a safety belt incentive program, and therefore research efforts were directed toward understanding these differences and developing a program to effect substantial increases in safety belt use among blue-collar employees. Innovative techniques were applied to study the impact of repeated interventions on the safety belt use of individuals, and to evaluate response generalization (i.e., the use of safety belts at times when rewards for belt wearing are not available) and response maintenance (i.e., the continual use of safety belts after a safety-belt incentive program is terminated). /Abstract from report summary page/
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