Identification and Development of Countermeasures for Bicyclist/Motor-Vehicle Problem Types. Volume 2, Public Information and Education Messages
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1982-08-01
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Edition:Final report
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Abstract:A detailed re-analysis of previously collected bicycle/motor-vehicle accident data (Cross and Fisher, 1977) was conducted to define potential countermeasures. Countermeasure development was then undertaken in the areas of Public Education (this Volume), Training (see Volume I) and Model Regulations (see Volume III). A set of 10 TV spots in storyboard form, four radio scripts and a camera-ready reproducible of a poster were developed. Recommendations for implementing and field testing the developed messages are included. /Abstract from report summary page/
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