Identification and Development of Countermeasures for Bicyclist/Motor-Vehicle Problem Types. Volume 2, Public Information and Education Messages

Details

• Creators:
  Blomberg, Richard D. ; Leaf, W. A. ; Hale, A. (Allen), 1938- ; Farrell, Mary Lou ; Cross, Kenneth D.
• Corporate Creators:
  Dunlap and Associates, inc.
• Corporate Contributors:
  United States. National Highway Traffic Safety Administration
• Subject/TRT Terms:
  • Bicycles
  • Bicycle accidents
  • Countermeasures
  • Public information programs
  • Safety programs
• Publication/ Report Number:
  DOT-HS-806-327 ; ED-81-11-2 ; NTIS-PB83223925
• DOI:
  https://doi.org/10.21949/1525123
• Resource Type:
  Research Paper
• Geographical Coverage:
  United States
• Edition:
  Final report
• Corporate Publisher:
  United States. National Highway Traffic Safety Administration
• Abstract:
  A detailed re-analysis of previously collected bicycle/motor-vehicle accident data (Cross and Fisher, 1977) was conducted to define potential countermeasures. Countermeasure development was then undertaken in the areas of Public Education (this Volume), Training (see Volume I) and Model Regulations (see Volume III). A set of 10 TV spots in storyboard form, four radio scripts and a camera-ready reproducible of a poster were developed. Recommendations for implementing and field testing the developed messages are included. /Abstract from report summary page/
• Format:
  PDF
• Funding:
  DOT-HS-7-01726
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/1343/dot_1343_DS1.pdf
• File Type:
  [PDF - 3.45 MB]
• Collection(s):
  NHTSA - Behavioral Safety Research
• Main Document Checksum:
  urn:sha256:bd76cc16c40cf29533790ab6b30225f5590c9b4519af8f1d104ec6a1d100b7f0