United States Department of Transportation
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Corporate Incentives for Promoting Safety Belt Use: Rationale, Guidelines, and Examples
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1982-10-01
[PDF-4.57 MB]
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Edition:Final report
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Abstract:This manual was designed to teach the corporate executive successful strategies for implementing and evaluating a successful industry-based program to motivate employee safety belt use. A rationale is given for the general approach; and specific guidelines are offered for varieties of corporate settings. The use of incentives rather than disincentives is emphasized, and three basic application procedures are specified, depending upon the milieu: 1) direct and immediate rewards, 2) direct and delayed rewards, and 3) indirect rewards. Strategies are outlined for directing peer pressure toward safety belt promotion, and for maximizing cost effectiveness. All procedures and interventions are highlighted with actual examples of materials from prior industry programs that were particularly successful. Twelve case studies of industry-based safety belt programs are presented which successfully applied the principles and procedures suggested in this manual. Each case study includes a specification of the intervention program, the evaluation procedure, the program expense, the outcome of the program with regard to changes in safety belt wearing, and personal testimonials. Outcome data and testimonials support the central theme of this manual, namely that an appropriate application of behavior modification principles can affect remarkable increases in safety belt use and immeasurable benefits to individuals involved in traffic accidents and to the industry as a whole. /Abstract from report summary page/
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