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Abstract:The demonstration focused on the sale and distribution of monthly transit passes through employers. This evaluation report covers the period from the organizational phase in October 1977, through the two-year distribution phase in June 1978, to the end of the demonstration in June 1980. Sixty-six employers in Sacramento County participated in this employer pass program (Monthly PASSport Program). The program emphasized the convenience to employees of pass purchase through their employers. It urged employers to establish a payroll-deduction plan for pass purchase and suggested that employers subsidize the purchase of passes by employees as a means of reducing employer costs for employee parking. The demonstration yielded useful lessons in marketing to employers and employees, and its three month-25 percent discount on monthly passes provided an opportunity to observe the sensitivity of employee demand to the price of the monthly pass. Employers sold passes over the counter with no subsidy. Most employers were attracted into the program because of perceived employee benefits and not economic benefits. Due to numerous public outlets for pass purchase, the employer pass program increased the convenience of pass purchase to only a small degree. Nevertheless, the program has successfully established a working relationship between RT and Sacramento employers
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