A Systematic Approach to Selection of CMS Messaging During Nonrecurring Events
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2024-11-01
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Abstract:Changeable message sign (CMS) messaging can be an important tool for distributing traveler information to drivers. Careful CMS message selection may help drivers make informed travel decisions and increase the safety and usability of roadways, particularly during nonrecurring events. The current work consists of two experiments designed to increase understanding of the ways drivers perceive and respond to different CMS messages. Experiment 1 took an integrative research approach wherein several methodologies targeted open research questions regarding weather, delay, slow down, and intended-audience messages. Experiment 2 used a driving simulator to examine the potential for different CMS messages to elicit changes in route, prompt lane changes, and cause drivers to change speed. The study aims to improve the safety and the flow of the transportation system during nonrecurring events by assessing and documenting specific CMS messages that effectively promote desired changes in traveler behavior.
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