Using Demographic Research Data to Enhance a Customer-Oriented Approach to Transportation Project Communications

Neinstadt, Karen; Minnesota. Department of Transportation. Library

doi:10.21949/1522039

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Using Demographic Research Data to Enhance a Customer-Oriented Approach to Transportation Project Communications

2019-06-13
By Neinstadt, Karen

[MP4-74.74 MB]

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English

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Details:

Creators:

Neinstadt, Karen
Corporate Creators:

Minnesota. Department of Transportation. Library
Corporate Contributors:

National Transportation Knowledge Network (NTKN) (U.S.) ; American Association of State Highway and Transportation Officials (AASHTO)

National Transportation Knowledge Network (NTKN) (U.S.) ; American Association of State Highway and Transportation Officials (AASHTO) Less -
Subject/TRT Terms:

[+]

Communities Data Demographics Information, Data, And Knowledge Information Services Library Operations Transportation Planning
DOI:

https://doi.org/10.21949/1522039
Resource Type:

Presentations
Geographical Coverage:

Minnesota
Corporate Publisher:

United States. Department of Transportation. National Transportation Library
Abstract:

Karen Neinstadt, Reference and Outreach Librarian at the Minnesota Department of Transportation (MnDOT) Library, presents an overview of who uses data at MnDOT, types of data used, and how the data is used. Neinstadt discusses communication plans and the need for MnDOT employees to know the ethnic populations in the community when preparing information sessions about a transportation project. Data provided by the MnDOT Library is important for ensuring proper cultural relevance, translating materials, observing various information-seeking behaviors, and marketing products appropriately to the communities they serve. This Transportation Librarians Roundtable also covers how the MnDOT Library gathers and analyzes the data.
Content Notes:

Recording length: 56m 28s
Format:

MPEG
Collection(s):

Transportation Librarians Roundtable
Main Document Checksum:

[+]

urn:sha-512:8856eb843164b3c0bd2529d808f73c169eafa60678bab3f651045aa3d9aa6e806f69838f1727e46a2e85a92e6287a100f2c70ce1752df424c44ab9d01375d664
Download URL:

https://rosap.ntl.bts.gov/view/dot/76488/dot_76488_DS1.mp4
File Type:

Slides

ppt

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