Using Demographic Research Data to Enhance a Customer-Oriented Approach to Transportation Project Communications

Details

• Creators:
  Neinstadt, Karen
• Corporate Creators:
  Minnesota. Department of Transportation. Library
• Corporate Contributors:
  National Transportation Knowledge Network (NTKN) (U.S.) ; American Association of State Highway and Transportation Officials (AASHTO)
• Subject/TRT Terms:
  • Information services
  • Library operations
  • Demographics
  • Data
  • Transportation planning
  • Information, data, and knowledge
  • Communities
• DOI:
  https://doi.org/10.21949/1522039
• Resource Type:
  Presentations
• Geographical Coverage:
  Minnesota
• Corporate Publisher:
  United States. Department of Transportation. National Transportation Library
• Abstract:
  Karen Neinstadt, Reference and Outreach Librarian at the Minnesota Department of Transportation (MnDOT) Library, presents an overview of who uses data at MnDOT, types of data used, and how the data is used. Neinstadt discusses communication plans and the need for MnDOT employees to know the ethnic populations in the community when preparing information sessions about a transportation project. Data provided by the MnDOT Library is important for ensuring proper cultural relevance, translating materials, observing various information-seeking behaviors, and marketing products appropriately to the communities they serve. This Transportation Librarians Roundtable also covers how the MnDOT Library gathers and analyzes the data.
• Content Notes:
  Recording length: 56m 28s
• Format:
  MPEG
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/76488/dot_76488_DS1.mp4
• File Type:
  [MP4 - 74.74 MB]
• Collection(s):
  Transportation Librarians Roundtable
• Main Document Checksum:
  urn:sha-512:8856eb843164b3c0bd2529d808f73c169eafa60678bab3f651045aa3d9aa6e806f69838f1727e46a2e85a92e6287a100f2c70ce1752df424c44ab9d01375d664