United States Department of Transportation
i
Statistical Policy Working Paper 10. Approaches to Developing Questionnaires
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1983-11-01
[PDF-492.22 KB]
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Abstract:Formulating a series of questions to obtain the answers to a set of data needs may appear to be a relatively simple task; however, constructing a questionnaire that will elicit accurate information from most respondents interviewed is more complicated than it may seem. Some generally accepted rules exist for wording, sequencing, and formatting questionnaires and can be used to guide a questionnaire designer in constructing an initial draft of a questionnaire. Yet the development of any particular questionnaire is unique. Refinement is necessary to ensure that any questionnaire used in the field will produce sufficiently accurate results. The Subcommittee on Questionnaire Design was formed to address the general topic of questionnaire design. The purpose of this report is to present a series of tools and tests which are useful in the initial drafting and subsequent refinement of a survey questionnaire, to explain their applicability to questionnaire design, and to describe the mechanics of implementing them. The working paper discusses approaches to devising questionnaires in three broad areas: tools for developing questions, procedures for testing the questionnaire draft, and techniques for evaluating the questionnaire. Numerous examples of these techniques are also provided to illustrate the points made.
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