Effectiveness of Highway Safety Public Education at Montana Motor Vehicle Registration Stations by Streaming a Variety of Safety Content

Villwock-Witte, Natalie; Clouser, Karalyn; Hetherington, Neil; Fay, Laura; May, Dana; Johnson, Lura; Bell, Matthew; Sullivan, Jaime

doi:10.21949/1518326

i

Effectiveness of Highway Safety Public Education at Montana Motor Vehicle Registration Stations by Streaming a Variety of Safety Content

2023-08-01
By Villwock-Witte, Natalie ; Clouser, Karalyn ; Hetherington, Neil

File Language:

English

[PDF - 12.03 MB]

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Creators:

Villwock-Witte, Natalie ; Clouser, Karalyn ; Hetherington, Neil ; Fay, Laura ; May, Dana ; Johnson, Lura ; Bell, Matthew ; Sullivan, Jaime
Corporate Creators:

Montana State University. Western Transportation Institute
Corporate Contributors:

Montana Department of Transportation. Research Programs ; United States. Department of Transportation. Federal Highway Administration
Subject/TRT Terms:
Publication/ Report Number:

FHWA/MT-23-003/9832-766
DOI:

https://doi.org/10.21949/1518326
Resource Type:

Tech Report
Geographical Coverage:

Montana;United States
Edition:

Final Report (March 2020-August 2023)
Corporate Publisher:

Montana. Department of Transportation. Research Programs
Abstract:

State departments of transportation, including the Montana Department of Transportation (MDT) focus on eliminating fatalities and serious injuries on our roadways. To accomplish this, MDT employed several strategies including an emphasis on improving traffic safety culture. Traffic safety culture strategies, including public awareness campaigns and traffic safety videos, are an important way to educate the public and possibly change their beliefs and influence their behaviors related to traffic safety. This project aimed to improve traffic safety culture through displaying traffic safety videos in waiting areas at motor vehicle division driver license stations and county treasurer offices. The project had three phases: 1) pre-deployment planning, 2) deployment, and 3) evaluation and support. The videos reached a broad demographic including those that are the focus of MDTs media campaigns. The location of the television significantly influenced whether or not the videos were viewed; the location behind staff entering data is preferred.
Format:

PDF
Funding:

MDT Project Number – 9832-766
Download URL:

https://rosap.ntl.bts.gov/view/dot/70385/dot_70385_DS1.pdf
File Type:

[PDF - 12.03 MB]
Collection(s):

US Transportation Collection
Main Document Checksum:

urn:sha-512:6a7f1c98cdc87657da58d995107de3b3ca065e1142864407ac3c2c984a0b1f83340f452f9ed14016f33417882b4650b2fcc102b26b2bd3154f924e15b7867642

File Language:

English

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