Effects of Miles Per Gallon Feedback on Fuel Efficiency in Gas-Powered Cars
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2010-03-01
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Abstract:This study tested the impact of continuous miles per gallon (MPG) feedback on driving behavior and fuel efficiency in gas-powered cars. The authors compared an experimental condition, where drivers received real-time MPG feedback and a tip sheet, to a control condition without such feedback at the time the experimental participants received it. The authors had three study aims: (1) to modify the fuel efficiency obtained while driving gas-powered cars; (2) to modify the driving behaviors of drivers of gas-powered cars; and (3) to explore ways to improve the feedback display among users. The study found an average MPG improvement of 7.5% over a one-month feedback period, an effect that 15% of the time would be observed by chance. This provides an unclear foundation for broad implementation of the fuel-economy feedback intervention. Although the appeal of a low-cost and easy-to-distribute feedback device that would improve fuel economy by 7.5% is strong, it must be tempered by an analysis of cost effectiveness.
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