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Evaluation of Interventions To Reduce Distracted Driving in Idaho
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2020-06-01
[PDF-8.95 MB]
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Edition:Final Report 3/29/2016 – 06/30/2020
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Abstract:The National Highway Traffic Safety Administration (NHTSA) defines distracted driving as engaging in any activities that take the driver’s attention away from the task of driving. In Idaho, distracted driving was a contributing factor in about one in five (21 percent) of all fatal crashes and more than one quarter (27 percent) of all crashes involving serious injuries between 2014 and 2018. The Office of Highway Safety of the Idaho Transportation Department launched a multi-year project to reduce distracted driving in 2016. The project began by gathering baseline data about people’s beliefs and behaviors regarding distracted driving. A media campaign was developed and implemented statewide. Additionally, a workplace participated in a pilot project. Comparisons of survey responses of adults in Idaho before and after the media campaign showed no statistically significant changes in beliefs or behaviors. Comparisons in responses to surveys in the workplace showed some statistically significant changes in beliefs and behaviors among employees.
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