Phase 1 Outreach Plan — Heart of Iowa Regional Transit Agency ITS4US Deployment Project
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2022-02-16
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Series: ITS4US Phase 1
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Edition:Final, Phase 1 2021-2022
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Abstract:The Heart of Iowa Regional Transit Agency (HIRTA) is one of the five awardees for Phase 1 of the Complete Trip — ITS4US contract for its proposed concept “Health Connector for the Most Vulnerable: An Inclusive Mobility Experience from Beginning to End” (Health Connector) by the United States Department of Transportation (USDOT). Per the goals of the program, the Health Connector project is focused on improving transportation access to healthcare for underserved groups in Dallas County, Iowa. The HIRTA site team plans to deliver the following communication objectives in the form of key messages to our target audiences of Dallas County (i.e., persons with disabilities, low income, rural, older adults, veterans, and persons with limited English proficiency): 1. Public transportation to and from healthcare appointments is readily available and accessible for residents of Dallas County through the Health Connector application. 2. Target audiences of Dallas County can depend on a user-friendly and accessible experience when booking a trip, during the trip, and completing the trip.
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