South Sacramento, California, Light Rail Transit / La Linea del Sur
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1997-09-01
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Alternative Title:Case Study: South Sacramento, California, Light Rail Transit / La Linea del Sur
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Abstract:Sacramento, California's State capital, is not a tourist mecca in the same way San Francisco and Los Angeles are. Yet, in many of its physical and cultural characteristics, it's very much "California": people are spread out, distances are great, and everyone has a car. In the face of growth projections that will further burden a highway system unable to expand, how does an agency get an auto-oriented culture such as Sacramento's interested in a new mode and enlist true support? Sacramento's transit agency, the Sacramento Regional Transit District (Regional Transit), through its South Sacramento Transit Alternatives Project, conducted a comprehensive and exciting public outreach program for project development and capitalized on the success of the region's first light rail starter line. The program engaged many people, attracted them enough to become committed to an extension of its basic system, and ultimately helped build a base of support for a light rail network from citizens willing to provide funding for transit.
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