Mass Transit Management: Case Studies of the Metropolitan Atlanta Rapid Transit Authority
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1981-03-01
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Abstract:The report includes six case study reports on management oriented events and developments in the MARTA system. Topics covered include establishing goals for the transit system, economic and political ramifications of fare policy decisions, internal reorganizations in MARTA, developing an arbitration process for resolving contractual disputes, and the role of marketing in the evolving system. The report should be of special use to transit planners and managers especially in larger transit properties.
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