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DMV Reaches Out to Drivers in Wisconsin with Roundabout Flyers in Mailings

File Language:
English


Details

  • Alternative Title:
    Wisconsin State Focuses on Outreach, Illustrates How to Drive a Roundabout
  • Corporate Creators:
    United States. Department of Transportation. Federal Highway Administration. Office of Safety
  • Contributors:
    Fleming, Pat ; Shaw, Jeffrey
  • Subject/TRT Terms:
  • Publication/ Report Number:
    FHWA-SA-11-034
  • Resource Type:
    Brief
  • Geographical Coverage:
    United States
  • Corporate Publisher:
    United States. Department of Transportation. Federal Highway Administration. Office of Safety
  • Abstract:
    In 2004, the Southeast (SE) Region of the Wisconsin Department of Transportation (WisDOT) was planning to build four new roundabouts, and the SE region director requested that more than the typical amount of public outreach be undertaken for this effort. He knew that previous roundabout projects in other parts of the State had been met with resistance, and he concluded that by informing citizens about roundabouts before there was a project in the area, there would be greater public acceptance of them when a project was eventually announced. In response to this request, WisDOT engineers began to strategize how to best educate the general public. Understanding that people take in information through different media, they realized that reaching out through only one medium, such as broadcast news, would mean that many citizens would not receive the messages about roundabouts that they were trying to send. As a result, the agency adopted a multipronged approach to getting the word out about how to use roundabouts—including one that targets every licensed driver in the state.
  • Format:
    PDF
  • Download URL:
    https://rosap.ntl.bts.gov/view/dot/49281/dot_49281_DS1.pdf
  • File Type:
    Filetype[PDF - 512.74 KB]
  • Collection(s):
    Federal Highway Administration
  • Main Document Checksum:
    urn:sha-512:c51786d4f12b044af92ec7c7cc26c7c167b5c4233d3d53f0c8402598007c95422de26342cade63a6a64a2c397019ae8831d52c6d83235f8da703121bb6574e73
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