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TRIS Online Accession Number:01590463
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Edition:Final Report
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Abstract:The objective of this project is to investigate the utility of cognitive maps in modeling route choice behavior. Cognitive map is the knowledge of spatial objectives and relations stored in human beings’ long-term memory, which is the basis for spatial reasoning (e.g., where one is) and decision-making (e.g., where to conduct a given activity, and how to go from one place to another). It is a long-researched area in environmental psychology, geography and artificial intelligence, and has been shown to be incomplete, distorted, and idiosyncratic (depending on travel history and personal traits). The current travel behavior and traffic network modeling literature however almost unanimously assumes complete and homogeneous perceptions of transportation networks and traffic information for individual travelers. This research contributes to the state-of-the-art by developing a methodology to account for heterogeneous network perceptions through user-class specific consideration sets (choice sets) in an econometric route choice model.
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