NTL-PUBLIC TRANSPORTATION-Transit Planning and Policy
Abstract:
With its first issue in January 1981, production and distribution of the WMATA Transit System Map has been assigned to the Office of Marketing. Since the inception of the program, approximately 250,000 copies of the System Map have been distributed through various sales outlets. The map has been updated twice. The first Map Evaluation Study was conducted by the Consumer Research Section during the period of March 5-10, 1982 among 400 map purchasers and 600 metropolitan area residents. This report represents the results of a second evaluation study of the WMATA Transit System Map. The survey, consisting of telephone interviews among 309 map purchasers and a random sample of 403 metropolitan area residents, was designed to address, though not necessarily be limited to, the following objectives: Assess consumer satisfaction with the System Map among current purchasers; Detect any difference in transit use between map purchasers and nonpurchases; Project levels of ?repeat purchase? behavior among map purchasers; Measure current awareness of System Map availability in the metropolitan area; and, to Determine sales potential of the System Map among non-purchasers.
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United States Department of Transportation
[PDF-1.42 MB]
