Using online surveys and Facebook ads to solicit customer feedback : research summary.
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2017-03-01
By Stone, Bill
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Alternative Title:Project name: Right Transportation Solutions (RTS) Facebook pilot
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OCLC Number:998832111
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Abstract:The Missouri Department of Transportation
(MoDOT) developed the Tracker system to
assess agency performance in pursuit of its
mission “to provide a world-class transportation
system that delights our customers.” MoDOT
customers expect the agency to “provide
outstanding customer service.” One method of
demonstrating this tangible result is to measure
whether Missourians view MoDOT projects as
the Right Transportation Solution (RTS). A team, comprised of staff from the Design,
Communications and Transportation Planning
Divisions and the St. Louis District, was
formed. After brainstorming other methods,
they selected an online survey using
SurveyMonkey® and deploy it using social
media (primarily in the form of a MoDOT
Facebook targeted ad).
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