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Evaluating cell phone data for AADT estimation : research project capsule.

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  • Abstract:
    Annual average daily traffic (AADT) is a key input in a transportation agency’s roadway

    planning, design, operation, and maintenance activities, including air quality and

    safety assessments. AADT is required to be reported annually by a state’s Department

    of Transportation (DOT) to the Federal Highway Administration (FHWA).

    The Louisiana Department of Transportation and Development (DOTD) presently

    performs traffic counts on approximately 16,000 miles of state roadways on a three-year

    cycle at about 4,800 locations. Traffic counting on non-state roadways is the

    responsibility of local governments. Major cities (e.g., New Orleans, Baton Rouge,

    Lafayette, and Lake Charles) have traffic counts collected or estimated by their

    respective Metropolitan Planning Organizations (MPO). Non-state roadways in

    smaller urban areas or in rural areas do not have systematic traffic count or traffic

    estimation programs.

    A potential alternative for having AADT systematically collected for all state and nonstate

    roadways is currently available from Streetlytics, the product of a partnership

    combining transportation analytics with location data derived from more than 100

    million cellular and GPS devices across more than 15 billion mobile device locations

    daily. For any road segment in the United States, Streetlytics provides insights to

    traffic volumes, origin and destinations, speeds, and driver demographics.

    The purpose of this research is to validate AADT reported by Streetlytics, by using

    Baton Rouge Metropolitan Area (BRMA) as a test case. For select BRMA roadways

    with available AADT (from either DOTD or local authority), an analysis will be

    conducted to verify whether corresponding Streetlytics AADT is valid.

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    urn:sha256:a03d865ea4f907d081dc47c3bd4e00aba8689ed4aef24dd0eb466be2ca6c78fb
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    Filetype[PDF - 313.54 KB ]
File Language:
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